Company ABC is trying to reach more consumers, and in doing so decides to ignore social media and instead focuses on other marketing efforts. Company ABC's decision is logical because social media is slowing and is likely to exert less influence on customer behavior in the future.

Question

Quizplus · Accepted Answer

The statement is not true. Social media is growing and has been shown to have a strong influence on customer behavior, and ignoring it as a marketing channel may cause companies to miss out on potential consumers.

Company ABC Is Trying to Reach More Consumers, and in Doing