Tom is a marketer for Ibanez Guitar Inc. He has introduced a new customer loyalty program. The program is resulting in a higher level of customer satisfaction. Tom cannot safely assume that more customer satisfaction will result in a better bottom line.

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The Answer of Tom is a marketer for Ibanez Guitar Inc. He has introduced a new customer loyalty program. The program is resulting in a higher level of customer satisfaction. Tom cannot safely assume that more customer satisfaction will result in a better bottom line.

Tom Is a Marketer for Ibanez Guitar Inc