We can begin to answer ROI questions only if we know the goal that the marketing action was intended to achieve.
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Q21: Web analytic experts don't like the "Contact
Q22: Marketers use text analyses on Facebook to
Q23: WOM in customer networks is very rewarding
Q24: KPIs are easy to measure because they
Q25: Reach can be achieved via traditional media
Q27: Marketers should engage every channel to reach
Q28: Videos can be used to sell products.
Q29: GPS units are becoming geo-retailing units that
Q30: The online environment offers more direct data
Q31: In the pre-purchase: brand consideration phase, marketers
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