Transaction cost analysis (TCA) is a model that considers channel members' marketing costs and governance
costs, both of which are ideally minimized.

Name: Transaction cost analysis (TCA) is a model that considers channel members' marketing costs and governance costs, both of which are ideally minimized.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Transaction cost analysis (TCA) does indeed consider channel members' marketing costs and governance costs, and the goal is to minimize both.

Transaction Cost Analysis (TCA) Is a Model That Considers Channel