Network Supplies, Inc.manufactures and sells an undifferentiated product line.Its products are very similar to others available in the marketplace.Thus, the quality of the company's sales force is likely to be the most significant means of differentiation for the firm.

Question

Quizplus · Accepted Answer

In a market with undifferentiated products, the sales force can be a key differentiator by building relationships, providing excellent customer service, and effectively communicating the value of the product.