ABC Groceries has established private labels in several categories, including locally grown canned fruits and vegetables.This is an example of backward integration.

Question

Quizplus · Accepted Answer

Backward integration occurs when a company expands its role to fulfill tasks formerly completed by businesses up the supply chain, such as producing its own products or raw materials, like ABC Groceries creating private labels for canned fruits and vegetables.

ABC Groceries Has Established Private Labels in Several Categories, Including