There's a markup (profit to be made) when the manufacturer yields product to the retailer, and there's a second markup (more to be made) when the retailer makes the product available to the consumer.

Question

Quizplus · Accepted Answer

Manufacturers sell products to retailers at a price that includes a markup for profit. Retailers then add their own markup when selling to consumers, resulting in two levels of markup in the supply chain.

There's a Markup (Profit to Be Made) When the Manufacturer