Transaction cost analysis is a model that does not consider channel members' marketing costs and governance costs because they are ideally minimized.

Name: Transaction cost analysis is a model that does not consider channel members' marketing costs and governance costs because they are ideally minimized.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Transaction cost analysis considers both marketing costs and governance costs as it evaluates the efficiency of different governance structures in minimizing these costs.

Transaction Cost Analysis Is a Model That Does Not Consider