Traditionally, 40-50 small metropolitan areas throughout the U.S. are known to marketing research firms as having characteristics representative of the country as a whole. These are called .
A) simulated test markets.
B) area test markets.
C) electronic test markets.
D) country test markets.

Question

Quizplus · Accepted Answer

These areas are known as area test markets, as they are chosen for their representativeness of the larger population and are used by marketing research firms to test products and marketing strategies before launching them on a larger scale. The other choices (simulated test markets, electronic test markets, and country test markets) either do not accurately describe these areas or are not commonly used in marketing research.

Traditionally, 40-50 Small Metropolitan Areas Throughout the U