What term refers to using customer data to try to predict the product's likely success?
A) forecasting
B) foreshadowing
C) test marketing
D) profit prediction

Question

Quizplus · Accepted Answer

Forecasting is the process of using data and historical trends to make predictions about product sales and success. Foreshadowing is a literary term and not applicable here. Test marketing is a method of trying out a product in a small market before a full launch. Profit prediction is a broader term and not specific to using customer data.

What Term Refers to Using Customer Data to Try to Predict