tends to be higher when the product has a clear relative advantage over existing products, is compatible with the customer's lifestyle, and is not overly complex (or the complexity is masked by a user friendly interface), and is easily tried or sampled, to facilitate initial assessment.
A) Consumer acceptance
B) Risk
C) Cost
D) Efficiency

Question

tends to be higher when the product has a clear relative advantage over existing products, is compatible with the customer's lifestyle, and is not overly complex (or the complexity is masked by a user­ friendly interface), and is easily tried or sampled, to facilitate initial assessment.
A) Consumer acceptance
B) Risk
C) Cost
D) Efficiency

Quizplus · Accepted Answer

Consumer acceptance tends to be higher when the product has a clear relative advantage over existing products, is compatible with the customer's lifestyle, and is easily tried or sampled, to facilitate initial assessment. Cost and efficiency may also play a role, but they are not specifically mentioned as determinants of consumer acceptance. Risk may be a factor to consider, but the statement does not suggest that it influences consumer acceptance one way or another.

Tends to Be Higher When the Product Has a Clear