Hannah and Ellen rely on consistent messages received via word of mouth and are older and more conservative than other customers of Product X.Hannah and Ellen most likely fall into which of the following categories?
A) late majority
B) early majority
C) laggards
D) innovators

Question

Quizplus · Accepted Answer

Hannah and Ellen are described as older, more conservative, and reliant on word of mouth, which aligns with the characteristics of the late majority in the adoption curve.

Hannah and Ellen Rely on Consistent Messages Received Via Word