The __________ are 3-5% of consumers who like to try new ideas and are willing to take risks.They tend to be relatively educated, and capable and confident in assessing information about a product on their own.
A) early adopters
B) innovators
C) early majority
D) laggards

Question

Quizplus · Accepted Answer

Innovators are the first group to adopt new ideas and products, making up about 3-5% of consumers. They are risk-takers, well-educated, and confident in evaluating new products independently.

The __________ Are 3-5% of Consumers Who Like to Try