The __________ are a group of approximately 10-15% of the population who is so influential that the loss of one of these customers costs the firm more than the loss of later adopters.
A) innovators
B) late majority
C) early majority
D) early adopters

Question

Quizplus · Accepted Answer

Early adopters are influential customers who are crucial for the success of a product, as they help in spreading the word and influencing later adopters. Losing them can significantly impact a firm's success.

The __________ Are a Group of Approximately 10-15% of the Population