The word "product" can only be defined as a general term that includes services and goods.
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Q12: Goods and services are totally distinct from
Q13: A "product" is the general term used
Q14: Search qualities are the attributes that are
Q15: Some customers will seek value and low
Q16: Marketers have long realized the benefits of
Q18: All marketing managers have the same goal:
Q19: Ideally, a company will have a clear
Q20: The execution of the 4Ps is flexible-only
Q21: It's important that brand managers focus on
Q22: The definition of a company's core business
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