Madison serves as Vice President of Customer Experience at Company X, a large international hospitality firm with hotels and resorts around the globe. Madison's role involves catering to the specific needs and preferences of Company X's most valuable guests. Company X is most likely engaged in a Customer Intimacy strategy to create value among its guests.

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Madison's role in catering to the specific needs and preferences of Company X's most valuable guests indicates that the company is focused on a Customer Intimacy strategy, which involves creating personalized experiences for individual customers to create value.

Madison Serves as Vice President of Customer Experience at Company