Some positioning statements are surprising in that they may NOT reflect current marketplace perceptions but rather the goals the company seeks to reach.
Correct Answer:
Verified
Q21: Positioning statements should not be used as
Q28: A positioning statement includes the specification of
Q31: Johnson & Johnson uses a customer intimacy
Q34: To write a good positioning statement, you
Q35: An element of the positioning statement may
Q36: Managers should NOT use a positioning statement
Q37: Mark needs to write the positioning statement
Q38: Joe's company prides itself on efficient production
Q39: Southwest Airlines uses an operational excellence strategy.
Q40: Madison serves as Vice President of Customer
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