Strengths & weaknesses are considerations that are external to the organization.
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Q1: Potential profitability is a function of the
Q4: Company XYZ is working on a marketing
Q4: Targeting should not use a top-down vision
Q5: A firm's ability to satisfy the needs
Q7: Opportunities & threats are internal considerations about
Q9: SWOTs are only useful for clarifying about
Q10: In SWOT analysis, our opinions matter a
Q16: We target for the same reason we
Q18: Opportunities and threats are usually driven by
Q20: Most markets are comprised of customers whose
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