Targeting should not use a top-down vision of corporate strategy, but rather, only a bottom-up data-informed approach on segment size and profitability.

Name: Targeting should not use a top-down vision of corporate strategy, but rather, only a bottom-up data-informed approach on segment size and profitability.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A balanced approach is ideal, where both top-down corporate strategy and bottom-up data insights are used to ensure alignment with overall business goals and market realities.

Targeting Should Not Use a Top-Down Vision of Corporate Strategy