Opportunities and threats are internal considerations about the organization.
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Q6: Company XYZ has examined several customer segments
Q7: Company XYZ is working on a marketing
Q8: In conducting a SWOT analysis, marketers are
Q9: SWOTs are only useful for clarifying about
Q10: In SWOT analysis, our opinions matter a
Q12: Two important strategic criteria for targeting segments
Q13: Marketers ask the most important question: "How
Q14: Strengths and weaknesses are considerations that are
Q15: We should target customers that match our
Q16: We target for the same reason we
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