Two important strategic criteria for targeting segments include the firm's strengths and the attractiveness of the segment.
Correct Answer:
Verified
Q7: Company XYZ is working on a marketing
Q8: In conducting a SWOT analysis, marketers are
Q9: SWOTs are only useful for clarifying about
Q10: In SWOT analysis, our opinions matter a
Q11: Opportunities and threats are internal considerations about
Q13: Marketers ask the most important question: "How
Q14: Strengths and weaknesses are considerations that are
Q15: We should target customers that match our
Q16: We target for the same reason we
Q17: The concept of targeting involves customer selection.
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