SWOTs are only useful for clarifying about half of all marketing questions.
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Q4: Targeting should not use a top-down vision
Q5: A firm's ability to satisfy the needs
Q6: Company XYZ has examined several customer segments
Q7: Company XYZ is working on a marketing
Q8: In conducting a SWOT analysis, marketers are
Q10: In SWOT analysis, our opinions matter a
Q11: Opportunities and threats are internal considerations about
Q12: Two important strategic criteria for targeting segments
Q13: Marketers ask the most important question: "How
Q14: Strengths and weaknesses are considerations that are
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