Company XYZ has examined several customer segments in order to determine which segments best align with the firm's strengths and the attractiveness of the market opportunity.This analysis enables the firm to select which customer segment to target.

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This process is known as market segmentation and targeting, where a company identifies and evaluates different customer segments to decide which ones to focus on based on alignment with company strengths and market potential.

Company XYZ Has Examined Several Customer Segments in Order to Determine