According to the Atlas Institute and Coremetrics,the best way to evaluate an online advertising campaign is to ________.
A)assign 100% of the influence for conversion to the last ad seen
B)assign 100% of the influence for conversion to the first ad seen
C)assign 50% of the influence for conversion to the last ad seen and assign 50% of the influence for conversion to the first ad seen
D)assign a percentage of influence to all advertising seen prior to conversion

Question

Quizplus · Accepted Answer

Assigning a percentage of influence to all advertising seen prior to conversion allows for a more accurate evaluation of the effectiveness of the entire advertising campaign, rather than just focusing on the first or last ad seen. This approach takes into account the potential impact of multiple touchpoints and interactions with the brand throughout the customer's journey.

According to the Atlas Institute and Coremetrics,the Best Way to Evaluate