A focus group discussion guide should list both the questions to be explored and the specific probes to be used during group discussion.
Correct Answer:
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Q7: The draft discussion guide should be presented
Q8: Decisions related to focus group characteristics and
Q9: Which one of the following is NOT
Q10: When thinking about focus group member compatibility,demographics
Q11: The moderator briefing takes place _ the
Q13: You are holding two focus groups to
Q14: When thinking about focus group member compatibility,attitudes
Q15: Consider the two statements below.
I.Focus groups are
Q16: The PLK Advertising Agency has created three
Q17: The text discusses characteristics of excellent focus
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