The draft discussion guide should be presented to the client and agency ________ the first set of focus groups.
A) in enough time for feedback and revision prior to
B) immediately before the start of
C) during
Correct Answer:
Verified
Q2: Consider the following two situations:
I.Your ad agency
Q3: The two statements below refer to the
Q4: Consider the two questions below regarding focus
Q5: The AAA agency is conducting focus groups
Q6: The specific planning for focus groups begins
Q8: Decisions related to focus group characteristics and
Q9: Which one of the following is NOT
Q10: When thinking about focus group member compatibility,demographics
Q11: The moderator briefing takes place _ the
Q12: A focus group discussion guide should list
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