The two statements below refer to the focus group discussion guide.
I.The focus group discussion guide presents the questions and topic areas to
Be addressed,noting the order of presentation and any required probes.
II.Once a moderator drafts the discussion guide,no additions or modifications
Are allowed.
Which,if any,of these statements is (are) correct?
A) I only
B) II only
C) I and II are both true
D) Neither I nor II are true
Correct Answer:
Verified
Q1: According to the text,how many (if any)of
Q2: Consider the following two situations:
I.Your ad agency
Q4: Consider the two questions below regarding focus
Q5: The AAA agency is conducting focus groups
Q6: The specific planning for focus groups begins
Q7: The draft discussion guide should be presented
Q8: Decisions related to focus group characteristics and
Q9: Which one of the following is NOT
Q10: When thinking about focus group member compatibility,demographics
Q11: The moderator briefing takes place _ the
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