The AAA agency is conducting focus groups on behalf of its client,Microsoft.The ________ typically has primary responsibility for the drafting of the discussion guide.
A) field service
B) focus group facility
C) AAA research supervisors
D) Microsoft brand manager
E) focus group moderator
Correct Answer:
Verified
Q1: According to the text,how many (if any)of
Q2: Consider the following two situations:
I.Your ad agency
Q3: The two statements below refer to the
Q4: Consider the two questions below regarding focus
Q6: The specific planning for focus groups begins
Q7: The draft discussion guide should be presented
Q8: Decisions related to focus group characteristics and
Q9: Which one of the following is NOT
Q10: When thinking about focus group member compatibility,demographics
Q11: The moderator briefing takes place _ the
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