Consider the two questions below regarding focus group moderators.
I.When choosing a moderator for a set of groups,it is important to make certain
That the moderator is an expert in the area being explored.
II.When considering the selection of a group moderator,it is important to find a
Moderator whose demographic characteristics match those of the group participants.
Which,if any,of these statements is (are)true?
A)I only
B)II only
C)Both I and II are true
D)Neither I nor II are true

Question

Quizplus · Accepted Answer

The key to a successful focus group is ensuring that the moderator can effectively engage with participants, which often involves matching demographic characteristics to create a comfortable and relatable environment. Expertise in the subject matter is less critical than the ability to facilitate discussion and encourage participation from all group members.

Consider the Two Questions Below Regarding Focus Group Moderators