Which one of the following is NOT an appropriate objective for focus groups?
A)generate ideas regarding new product ideas
B)understand how consumers talk about a product
C)uncover unexpected consumer needs
D)project the quantity of a new product likely to be sold

Question

Quizplus · Accepted Answer

Focus groups are not an appropriate method to project the quantity of a new product likely to be sold. This involves statistical analysis and forecasting, which is not the purpose of focus groups. The other objectives, such as generating ideas, understanding consumer language, and uncovering needs, are common objectives of focus groups.

Which One of the Following Is NOT an Appropriate Objective