According to Mapes and Ross,________ is a measure of respondents' ability to link the advertised brand to the commercial from a category description.
A)unaided recall
B)aided recall
C)unaided persuasion
D)aided persuasion
E)unaided communication

Question

Quizplus · Accepted Answer

Unaided recall is a measure of the respondents' ability to remember and link the advertised brand to the commercial without any prompts or aids, purely based on their memory of the advertisement's content.

According to Mapes and Ross,________ Is a Measure of Respondents