The following criteria refer to aspects of copy testing of television advertising.
- the naturalness of the viewing situation
- the number of advertising exposures
- the amount paid to respondents
- the timing of data collection
According to the text,how many of these criteria are valuable in distinguishing different approaches to copy testing?
A)0
B)1
C)2
D)3
E)4

Question

Quizplus · Accepted Answer

The naturalness of the viewing situation, the number of advertising exposures, and the timing of data collection are valuable criteria in distinguishing different approaches to copy testing. The amount paid to respondents is not typically a distinguishing factor.

The Following Criteria Refer to Aspects of Copy Testing of Television