Mapes and Ross defines commercial ________ as the ad's ability to change or maintain preference and interest toward the advertised brand.
A)liking
B)communication
C)persuasion
D)recall

Question

Quizplus · Accepted Answer

The definition provided by Mapes and Ross directly implies that the main goal of commercial advertising is to persuade the audience to either change or maintain their preference and interest towards the brand being advertised. Therefore, the best choice is C) persuasion.

Mapes and Ross Defines Commercial ________ as the Ad's Ability