Gallup & Robinson asks respondents how much they agree or disagree with the statement "This commercial is one of the best I've seen recently." This is a measure of commercial ________.
A) excellence
B) relevance
C) persuasion
D) clutter
E) recall
Correct Answer:
Verified
Q9: Commercial copy testing companies provide norms to
Q10: The primary metric in Mapes and Ross'
Q11: Gallup & Robinson's copy testing methodology shows
Q12: Mapes and Ross defines commercial _ as
Q13: According to Gallup & Robinson,levels of recall
Q15: Gallup & Robinson define commercial _ as
Q16: Mapes and Ross' copy testing methodology shows
Q17: According to Gallup & Robinson,"favorable buying attitude"
Q18: There are two main approaches to how
Q19: Copy testing research is _ in nature.
A)evaluative
B)diagnostic
C)serialized
D)synergistic
E)symbolic
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