Copy testing research is ________ in nature.
A)evaluative
B)diagnostic
C)serialized
D)synergistic
E)symbolic

Question

Quizplus · Accepted Answer

Copy testing research is evaluative in nature as it aims to evaluate the effectiveness of advertising materials such as copy, visuals, and other communication elements. The purpose is to determine if the advertising is resonating with the target audience and if it is achieving the desired objectives. The evaluation process involves the use of various research techniques such as surveys, focus group discussions, and online tests to collect feedback and insights from the target audience.

Copy Testing Research Is ________ in Nature