Gallup & Robinson define commercial ________ as the commercial's ability to break through the clutter and communicate an advertiser or brand name.
A)congruity
B)relevance
C)intrusiveness
D)salience
E)appeal

Question

Quizplus · Accepted Answer

Gallup & Robinson define commercial intrusiveness as the commercial's ability to break through the clutter and communicate an advertiser or brand name.

Gallup & Robinson Define Commercial ________ as the Commercial's Ability