The two statements below refer to copy testing methodologies.
I.All copy testing companies collect the exact same set of measurements.
II.All copy testing companies collect data immediately after commercial viewing.
Which,if any,of these statements is (are)true?
A)I only
B)II only
C)I and II are both true
D)Neither I nor II are true

Question

Quizplus · Accepted Answer

Statement I is false because different copy testing companies may use different measurements and metrics to evaluate the effectiveness of advertisements. Statement II is false because some copy testing companies may collect data after a certain amount of time has passed since the commercial was viewed, in order to measure long-term impact. Therefore, neither statement is completely true.

The Two Statements Below Refer to Copy Testing Methodologies