________ campaign evaluation is common for advertising placed in media where continuous data collection is possible.Data gathered in concurrent evaluations is typically behavioral and is collected throughout the campaign.
A)Systematic
B)Tracking
C)Concurrent
D)Sequential
E)Multi-modal

Question

Quizplus · Accepted Answer

The given description fits the concurrent campaign evaluation method, which involves continuous data collection throughout the campaign, typically behavioral data. The tracking method also involves tracking data over time, but it may not necessarily involve continuous data collection. The systematic, sequential, and multi-modal methods refer to different evaluation frameworks that may not be specific to advertising placed in media. Therefore, the best choice in this case is Concurrent (C).

________ Campaign Evaluation Is Common for Advertising Placed in Media