There are two main approaches to how respondents are exposed to a commercial in a copy test.One way is via a VHS or DVD that contains a prerecorded television program in which the test commercial has been inserted.What is the second approach?
A)Show the test commercial in the context of an actual television broadcast.
B)Show the test commercial over a private ROKU channel.
C)Upload and show the commercial on a dedicated YouTube channel.
D)Invite the respondents to a central facility for viewing.
E)Email the commercial for home viewing.

Question

Quizplus · Accepted Answer

Showing the test commercial in the context of an actual television broadcast is the second approach. This approach allows the commercial to be viewed in a more realistic setting and provides a better sense of how it would perform in the real world.

There Are Two Main Approaches to How Respondents Are Exposed