According to Gallup & Robinson,"favorable buying attitude" is a key measure of commercial ________.
A) persuasion
B) believability
C) intrusiveness
D) relevance
E) appeal
Correct Answer:
Verified
Q12: Mapes and Ross defines commercial _ as
Q13: According to Gallup & Robinson,levels of recall
Q14: Gallup & Robinson asks respondents how much
Q15: Gallup & Robinson define commercial _ as
Q16: Mapes and Ross' copy testing methodology shows
Q18: There are two main approaches to how
Q19: Copy testing research is _ in nature.
A)evaluative
B)diagnostic
C)serialized
D)synergistic
E)symbolic
Q20: The two statements below refer to copy
Q21: _ campaign evaluation is common for advertising
Q22: A split-run test is a variation of
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