The body copy in a communication test should be identical to that proposed for the finished advertisement.

Question

Quizplus · Accepted Answer

The body copy in a communication test should be the exact same copy that will be used in the final advertisement. This helps ensure that the test accurately reflects how the advertisement will perform in the actual market. Any changes made to the body copy after the test may impact the results of the test and warrant additional testing.

The Body Copy in a Communication Test Should Be Identical