Think about concept and communication tests.________ precedes the collection of affective reactions.
A)Reactions to the graphic design
B)Reactions to the message
C)Reactions to the interviewer
D)The answering of any respondent questions

Question

Quizplus · Accepted Answer

Concept and communication tests are used to measure the effectiveness of the message conveyed in promotional materials, and therefore, the answer would be reactions to the message. Affective reactions are collected after the respondent has been exposed to the message, and their reactions to the design, interviewer, and any respondent questions would not necessarily come before this.

Think About Concept and Communication Tests