A concept or communication test begins with ________.
A)an explanation of the task and stimulus materials
B)payment of the incentive
C)identification of the research sponsor
D)the collection of information regarding respondents' media habits
E)the collection of information regarding respondents' attitudes toward advertising

Question

Quizplus · Accepted Answer

A concept or communication test requires an explanation of the task and stimulus materials before any other steps can be taken.

A Concept or Communication Test Begins with ________