Think about data collection for either a concept or communication test.It is appropriate to ________.
A)only use a qualitative approach to data collection
B)only use a quantitative approach to data collection
C)use either qualitative or quantitative approach to data collection

Question

Quizplus · Accepted Answer

Both qualitative and quantitative approaches to data collection can be appropriate for a concept or communication test. Qualitative data can provide in-depth insights and understanding of participants' perceptions and attitudes towards the concept or message being tested. Quantitative data can provide statistical evidence of the effectiveness of the concept or message and allow for comparisons between different groups. Using both approaches can provide a more comprehensive understanding of the effectiveness of the concept or message being tested.

Think About Data Collection for Either a Concept or Communication