Think about concept and communication tests.In quantitative approaches,affective reactions are collected via ________.
A)only closed-ended questions
B)only open-ended questions
C)a combination of both open- and closed-ended questions

Question

Quizplus · Accepted Answer

Collecting affective reactions via a combination of both open- and closed-ended questions allows for a more comprehensive understanding of the participants' feelings and attitudes towards the concept or communication being tested. Closed-ended questions provide structured and measurable data, while open-ended questions allow participants to express their thoughts and feelings in their own words. By using both types of questions, researchers can gather both quantitative and qualitative data for a more complete picture of participants' reactions.

Think About Concept and Communication Tests