Think about concept and communication tests.When exploring affective reactions,it is recommended that a respondent always be asked "What did you like?" prior to asking "What did you dislike?"

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Asking "What did you dislike?" before "What did you like?" can lead to more critical and thoughtful feedback, but there's no strict rule on the order. The sequence can depend on the goals of the research and the desired focus of the feedback.

Think About Concept and Communication Tests