Imagine that you conduct a segmentation study for McDonald's.Individuals are assigned to different segments based on the percentage of all their fast food consumption which takes place at McDonald's in an average week.This would be an example of a segmentation based on ________.
A)product-related attitudes
B)brand loyalty
C)psychographics
D)motivations

Question

Quizplus · Accepted Answer

This is an example of segmentation based on brand loyalty, as it is identifying consumers who predominantly consume fast food at McDonald's. It is not based on product-related attitudes, psychographics, or motivations.

Imagine That You Conduct a Segmentation Study for McDonald's