Imagine that in preparation for a segmentation study,Mary identified 178 potential variables.She should incorporate all of these variables into the final questionnaire without any additional analysis.

Question

Quizplus · Accepted Answer

Mary should not incorporate all 178 potential variables into the final questionnaire without any additional analysis. Instead, she should conduct further analysis to determine which variables are most relevant and informative for the segmentation study. This may involve statistical techniques such as factor analysis or regression analysis. Only the most important and relevant variables should be included in the final questionnaire.

Imagine That in Preparation for a Segmentation Study,Mary Identified 178