According to VALS,________ are motivated by self-expression.As young,enthusiastic,and impulsive consumers,they quickly become enthusiastic about new possibilities,but are equally quick to cool.They seek variety and excitement,savoring the new,the offbeat,and the risky.Their energy finds an outlet in exercise,sports,outdoor recreation,and social activities.They are avid consumers and spend a comparatively high proportion of their income on fashion,entertainment,and socializing.Their purchases reflect the emphasis they place on looking good and having "cool" stuff.
A)Innovators
B)Believers
C)Experiencers
D)Achievers
E)Thinkers

Question

Quizplus · Accepted Answer

The description matches the VALS segment called "Experiencers". They are motivated by self-expression, seek variety and excitement, and spend a high proportion of their income on fashion and entertainment. They value looking good and having "cool" stuff, which aligns with the description provided.

According to VALS,________ Are Motivated by Self-Expression