Imagine that you conduct a segmentation study for McDonald's.Individuals are assigned to different segments based on the reasons why they eat at fast food restaurants.This would be an example of a segmentation based on ________.
A)product-related attitudes
B)brand loyalty
C)needs or benefits
D)psychographics

Question

Quizplus · Accepted Answer

The segmentation is based on the needs or benefits of the customers, specifically why they choose to eat at fast food restaurants. This is a form of behavioral segmentation, which focuses on the actions and motivations of customers rather than their attitudes or personality traits (psychographics). While brand loyalty and product-related attitudes may be important factors in customer behavior, they are not the primary focus of this segmentation study.

Imagine That You Conduct a Segmentation Study for McDonald's